Shop Mobile More Submit  Join Login
Harajuku Fashion Styles by Neko-Vi Harajuku Fashion Styles by Neko-Vi
These are the main, well-known female fashion subcultures in Harajuku, fashion district in Tokyo. I'ts just about female styles, so many other famous styles like Oshare kei, male fashion subculture, do not appear.

Lolita (or Loli): I've talked many times about this style, however it takes fashion features from Victorian Era and Rococo, mixing and reinventing in many other styles: Sweet, Gothic, Punk, Country, Classic, Hime, Guro, Military. For more infos: [link]

Decora: very colorful and sweet, it has vivid colours: pink is a must. Everything is super kawaii (cute in Japanese), strawberries, hearts, sweets, and an overload of accessories: maaany necklaces, many bracelets, and maaaaany many hairclips. And many colorful socks or leggings or warmers.

Visual Kei: a music genre evolved into a fashion subculture. It could be considered the Japanese version of London's Punk. But it is very different: the hairstyle is straight and can come in blonde, brown or red colours. Red and black is the main colour of Visual Kei, there could be also violet or blue. Many pins, zips, a tie (not necessary), and tartan texure. Clear skin and particular lenses.

Fairy Kei: could be considered the pastel version of Decora, it uses only light pastel colours: lilac, violet, pink, blue, yellow are the main. Stars, magical gadgets, unicorns, plushies. Colorful glasses, colorful wigs, ribbons and tulle skirts are very used.

Kogal: its outfits are based on Japanese high school uniforms, so sometimes they can wear the seifuku (sailorfuku) but also English college outfits. It's about to look like a typical occidental teenager, so let's go with orange/darker tan, platinum blonde or brown hair, light colours make-up (making contrasts with the tan). Loose socks are a must, with very short skirt and oversized cardigans or shirts. Kawaii features like a cellphone covered with stickers and pendants. "Sister" style of Gyaru and Ganguro. For more infos: [link]

Cyberpunk: very know all over the world, it is imported from Europe and America but is is very popular in Harajuku. It is inspired by futuristic scenary and uses acid, fluo colours like green, blue, violet or pink, with black. Special wigs, goggles and gas masks.

Elegant Gothic (Aristocrat): subculture developed by guitarist and fashion designer Mana, it could be related to Lolita style, but its concepts are more mature and serious. Victorian Era inspired, it uses dark colours, laces, crosses, high heels boots and long skirts.
Add a Comment:
this is very well done, i love Japanese fashion as i can tell you did a great job with this. i love the colors too. it makes me want to go and make the visual kei one for a cosplay since i go to anime conventions. also the cyberpunk on is well done and the colors go great with it. the kogal designe looks like a modern school girl uniform mixed with sporty and thats great for modern wear. the lolita design could use a bit of color other than soft blue and white it reminds me of sweet lolita which your design works well with and you can use it for other colors to which is a plus
What do you think?
The Artist thought this was FAIR
15 out of 15 deviants thought this was fair.

You have great vision for this piece. ^-^
I love the originality of the outfits you design!
You have put many great details; such as the tiny bow on the teddy bear on the Fairy Kei model, down to the the glittery bits in the Decora girl's hair and the netted gloves on the Cyberpunk model.
I can tell that you put a lot of thought and passion into your work, and this one for sure.
The originality that is in this piece really inspires me.
I really love this piece. I hope you keep up the great work, and keep up your passion that you have for designing! ♥
What do you think?
The Artist thought this was FAIR
9 out of 9 deviants thought this was fair.

The Artist has requested Critique on this Artwork

Please sign up or login to post a critique.

nadinastarr Featured By Owner Aug 2, 2015  Hobbyist General Artist
Since I borrowed the image to work on a project, which is not done yet, I thought you would like to see what I was up to:…
nadinastarr Featured By Owner Jul 23, 2015  Hobbyist General Artist
I'm borrowing this for something I have in mind for a project. Thanks for putting this together!!
YandereLolitaX Featured By Owner Jul 18, 2015  Hobbyist General Artist
I like the elegant goth ^^
PsychoKitty4 Featured By Owner Jul 13, 2015  Student General Artist
you forgot about mori kei style, idk if thats a harajuku style, but I feel it should be on this list, because its a style that I see a lot.
Lugia20711 Featured By Owner Apr 12, 2015  Student Writer
Wonderful work! My favorite is the Elegant Gothic.
Pinkster7 Featured By Owner Apr 26, 2014  Hobbyist General Artist
Very interesting and helpful! Thank you for making this!
Tr1nks1e Featured By Owner Apr 23, 2014  Professional General Artist
Recently I have become more aware of Harajuku fashion. I want to thank you for this guide, will make my designs a little more accurate! These are supercool, keep it up!!!
Samy-Consu Featured By Owner Mar 9, 2014
davvero dei bellissimi abiti!!
complimenti per i tuoi lavoriClap Clap 
Citrine-K Featured By Owner Jan 31, 2014  Hobbyist General Artist
They have no shoes to go with their glamorous outfits!
darkslywolf Featured By Owner Jan 27, 2014  Hobbyist
there all so gorgeous
OnyxCygnus Featured By Owner Jan 13, 2014  Hobbyist Digital Artist
This is very educational. tTank you
KaikoSensei Featured By Owner Jan 11, 2014  Hobbyist Traditional Artist
Aww I just love Decora ~ I am a classic loli, but used to wear a version of Decora ^-^
sbunny441 Featured By Owner Dec 10, 2013
Great portrayals of the style. You were able to sum up each style in one drawing. Very nice!
Littlegettsdaughter Featured By Owner Dec 4, 2013  Hobbyist Photographer
I really like the Fairy Kei and Visual Kei. :D  super cute, but the Kogal is the best i think. :D <3 
Shock-wave-Shadow Featured By Owner Nov 16, 2013  Hobbyist General Artist
Visual Kei and Cyberpunk (cybergoth) those are my favorites. 
BlueSSunshinee Featured By Owner Oct 20, 2013  Hobbyist General Artist
I'm Fairy Kei and Lolita. C: Although I can see myself wearing Decora or Seifukus ^u^
Wonderful picture~!! ♥
TsukikoUme Featured By Owner Sep 28, 2013  Student Artist
If I could choose which ones to put in my closet, I would choose all of them except for Decora and Cyberpunk. Not because they're ugly (because they're not), but because they just aren't my style. This piece is just beautiful though.
teto-and-rin Featured By Owner Jul 24, 2013  Hobbyist Digital Artist
i'm confused.... what should i pick... :(
Pastel Goth :P 
Its Fairy Kei and decora in one :3
teto-and-rin Featured By Owner Sep 21, 2013  Hobbyist Digital Artist
but all of those are good too!:/
Mjaah :c Floating neko 
teto-and-rin Featured By Owner Sep 21, 2013  Hobbyist Digital Artist
CountPencil Featured By Owner Jul 19, 2013  Hobbyist Traditional Artist

I. love. Cyberpunk. and. Visual. Kei.


MikuMikuMiku3000 Featured By Owner Jul 1, 2013  Hobbyist Traditional Artist
i am so fairy kei and decora!
Augustyne Featured By Owner Apr 15, 2013  Student General Artist
I would wear the purple one.
Saya-Aria Featured By Owner Apr 7, 2013
These are absolutely amazing!
juultjepuultje Featured By Owner Mar 26, 2013  Hobbyist Writer
I'm some sort of mixture between Decora, Visual Kei and Cyberpunk.
Dem clothes.
You inspire me. Usually I have no idea what to wear, but I think I have my outfits planned for the rest of the week. :D
CooperGal24 Featured By Owner Mar 24, 2013  Hobbyist General Artist
They're really good designs!

I hate to sound stupid though, but what is Harajuku Fashion?
In Japan (I don't remeber where) but there is a street called 'Harajuku street' and its a street with shops for ANYONE and you can get ALL from Goth chockers to lolita hats . Harajuku fashion its simply the most used styles 'on'  Harajuku  street . 

I hope you understand my bad english :c 
CooperGal24 Featured By Owner Sep 20, 2013  Hobbyist General Artist
Thx for the info! And I perfectly understand!
Just keep up the great work! I have a feeling you'll do well as a future fashion designer!
W-well thanks! :D :happybounce: Yomps Galore Excited Squishy Emoticon - Boing 01 another :laughing: revamp D: 
CooperGal24 Featured By Owner Sep 21, 2013  Hobbyist General Artist
^^ Anytime!
AliceLovesChes Featured By Owner Mar 16, 2013  Student Traditional Artist
Ahh! I want them all! :heart:
Tigrette-of-Fire Featured By Owner Mar 11, 2013  Hobbyist Digital Artist
LOVING the elegant gothic
NekoGirl29 Featured By Owner Mar 11, 2013  Hobbyist General Artist
This is the first time I've heard of Fairy Kei, is that an original idea or has been around in a while?

It's pretty, though.
KNC1997 Featured By Owner Mar 6, 2013
I feel terrible and like a moron for this but.. I voted "Unfair" on the shorter critque just for the person sayying "she" instead of "he" don't know.. why but it bugged me o.o
Neko-Vi Featured By Owner Mar 12, 2013  Student Digital Artist
yeah, it bugged me too.. XD
Degikowo Featured By Owner Mar 5, 2013
I love lolita and visual kei, always have. i wish it wasn't so expensive to buy that kind of clothes ;___;
FutsuNoTenshiNai Featured By Owner Mar 4, 2013  Student General Artist
visual kei<3
elegant goth<3
iDreaminColor14 Featured By Owner Mar 3, 2013  Hobbyist General Artist
It would be so awesome if people dressed like this where I live.
Alicewondergirl Featured By Owner Mar 3, 2013  Hobbyist Traditional Artist
i'm more of a kogal,and i want to steal that outfit from you :P
AlmostMyself Featured By Owner Mar 2, 2013  Student Digital Artist
That's pretty cool!!
Tomboy14 Featured By Owner Mar 2, 2013  Hobbyist Traditional Artist
Cool! I want the cyberpunk, and the visual kei
MidnightDestiny04 Featured By Owner Mar 1, 2013  Hobbyist General Artist
I love these! They're so different and cool.
I can't get over how much I love your designs. They really inspire me! ^^
prussiancrimsonheart Featured By Owner Mar 1, 2013
Woah! This is really cool!
Lyklex Featured By Owner Mar 1, 2013
My favorite is probably Visual Kei. <3
caballero-nocturno Featured By Owner Feb 28, 2013
awesome! fav :o
Halloween-reject Featured By Owner Feb 28, 2013  Hobbyist General Artist
Those fashions are awesome. When I saw this I literally started seeing my trip to Japan all over again.
RuthlessBlackWolf Featured By Owner Feb 28, 2013  Hobbyist General Artist
I discovered this style because of the lead singer of the band no doubt Gwen Stefani :D Though it was when she went solo, but shes still in no doubt because they have a new album :D
Add a Comment:


Submitted on
February 27, 2013
Image Size
448 KB


3,625 (who?)