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February 27, 2013
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Harajuku Fashion Styles by Neko-Vi Harajuku Fashion Styles by Neko-Vi
These are the main, well-known female fashion subcultures in Harajuku, fashion district in Tokyo. I'ts just about female styles, so many other famous styles like Oshare kei, male fashion subculture, do not appear.




Lolita (or Loli): I've talked many times about this style, however it takes fashion features from Victorian Era and Rococo, mixing and reinventing in many other styles: Sweet, Gothic, Punk, Country, Classic, Hime, Guro, Military. For more infos: [link]

Decora: very colorful and sweet, it has vivid colours: pink is a must. Everything is super kawaii (cute in Japanese), strawberries, hearts, sweets, and an overload of accessories: maaany necklaces, many bracelets, and maaaaany many hairclips. And many colorful socks or leggings or warmers.

Visual Kei: a music genre evolved into a fashion subculture. It could be considered the Japanese version of London's Punk. But it is very different: the hairstyle is straight and can come in blonde, brown or red colours. Red and black is the main colour of Visual Kei, there could be also violet or blue. Many pins, zips, a tie (not necessary), and tartan texure. Clear skin and particular lenses.

Fairy Kei: could be considered the pastel version of Decora, it uses only light pastel colours: lilac, violet, pink, blue, yellow are the main. Stars, magical gadgets, unicorns, plushies. Colorful glasses, colorful wigs, ribbons and tulle skirts are very used.

Kogal: its outfits are based on Japanese high school uniforms, so sometimes they can wear the seifuku (sailorfuku) but also English college outfits. It's about to look like a typical occidental teenager, so let's go with orange/darker tan, platinum blonde or brown hair, light colours make-up (making contrasts with the tan). Loose socks are a must, with very short skirt and oversized cardigans or shirts. Kawaii features like a cellphone covered with stickers and pendants. "Sister" style of Gyaru and Ganguro. For more infos: [link]

Cyberpunk: very know all over the world, it is imported from Europe and America but is is very popular in Harajuku. It is inspired by futuristic scenary and uses acid, fluo colours like green, blue, violet or pink, with black. Special wigs, goggles and gas masks.

Elegant Gothic (Aristocrat): subculture developed by guitarist and fashion designer Mana, it could be related to Lolita style, but its concepts are more mature and serious. Victorian Era inspired, it uses dark colours, laces, crosses, high heels boots and long skirts.
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:iconfluttershlove:
this is very well done, i love Japanese fashion as i can tell you did a great job with this. i love the colors too. it makes me want to go and make the visual kei one for a cosplay since i go to anime conventions. also the cyberpunk on is well done and the colors go great with it. the kogal designe looks like a modern school girl uniform mixed with sporty and thats great for modern wear. the lolita design could use a bit of color other than soft blue and white it reminds me of sweet lolita which your design works well with and you can use it for other colors to which is a plus
What do you think?
The Artist thought this was FAIR
11 out of 11 deviants thought this was fair.

:iconsparklemoons:
You have great vision for this piece. ^-^
I love the originality of the outfits you design!
You have put many great details; such as the tiny bow on the teddy bear on the Fairy Kei model, down to the the glittery bits in the Decora girl's hair and the netted gloves on the Cyberpunk model.
I can tell that you put a lot of thought and passion into your work, and this one for sure.
The originality that is in this piece really inspires me.
I really love this piece. I hope you keep up the great work, and keep up your passion that you have for designing! ♥
What do you think?
The Artist thought this was FAIR
7 out of 7 deviants thought this was fair.

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:iconpinkster7:
Pinkster7 Featured By Owner Apr 26, 2014  Hobbyist General Artist
Very interesting and helpful! Thank you for making this!
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:icontr1nks1e:
Tr1nks1e Featured By Owner Apr 23, 2014  Professional General Artist
Recently I have become more aware of Harajuku fashion. I want to thank you for this guide, will make my designs a little more accurate! These are supercool, keep it up!!!
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:iconsamy-consu:
Samy-Consu Featured By Owner Mar 9, 2014
davvero dei bellissimi abiti!!
complimenti per i tuoi lavoriClap Clap 
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:iconkakkoiito:
KAkkoiITO Featured By Owner Jan 31, 2014  Hobbyist General Artist
They have no shoes to go with their glamorous outfits!
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:icondarkslywolf:
darkslywolf Featured By Owner Jan 27, 2014
there all so gorgeous
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:icononyxcygnus:
OnyxCygnus Featured By Owner Jan 13, 2014  Hobbyist Digital Artist
This is very educational. tTank you
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:iconkaikosensei:
KaikoSensei Featured By Owner Jan 11, 2014  Hobbyist Traditional Artist
Aww I just love Decora ~ I am a classic loli, but used to wear a version of Decora ^-^
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:iconsbunny441:
sbunny441 Featured By Owner Dec 10, 2013
Great portrayals of the style. You were able to sum up each style in one drawing. Very nice!
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:iconlittlegettsdaughter:
Littlegettsdaughter Featured By Owner Dec 4, 2013  Hobbyist Photographer
I really like the Fairy Kei and Visual Kei. :D  super cute, but the Kogal is the best i think. :D <3 
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:iconshock-wave-shadow:
Shock-wave-Shadow Featured By Owner Nov 16, 2013  Hobbyist General Artist
Visual Kei and Cyberpunk (cybergoth) those are my favorites. 
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